Ecommerce and D2C Video Production in Mumbai

01

Ecommerce and D2C context

Direct-to-consumer brands living or dying by creative performance.

For ecommerce and d2c teams, video sits inside an approval chain, not outside it. ASCI-compliant claims and pricing accuracy. We build that into the schedule rather than discovering it at the sign-off stage.

• Performance ad batches — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.
• Product films — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.
• UGC-style content — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.
• Marketplace A+ video — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.

02

What good looks like in this sector

Creative variance, not budget, is usually the CPA lever.

Every engagement begins with a working session, not a rate card. In ecommerce and d2c, the most common failure is a film that is technically excellent and commercially silent — beautiful footage that never states the proposition. We test the script against the buying decision before the camera is booked.

03

Formats that work for ecommerce and d2c

Sector fit matters more than production value. These are the formats that consistently earn their budget here.

• 3D Animation Services — Show the inside of a product without opening it. 4-8 weeks, Rs 3L - Rs 30L.
• Motion Graphics Design — Consistent on-brand motion across every deck and film. 2-4 weeks, Rs 90K - Rs 7L.
• Video Editing Services — Value recovered from footage sitting on a hard drive. 5-12 working days, Rs 35K - Rs 4L.
• Video Post Production — Broadcast-grade finish without five vendors. 2-4 weeks, Rs 1.2L - Rs 14L.
• Corporate Documentary Production — Institutional memory captured before it walks out. 6-10 weeks, Rs 6L - Rs 35L.
• Testimonial Video Production — Third-party proof your sales team can send today. 2-3 weeks, Rs 85K - Rs 5L.
• Training Video Production — Consistent training quality across every shift and site. 4-8 weeks, Rs 2L - Rs 20L.
• Safety Induction Video Production — Auditable induction that people actually watch. 3-5 weeks, Rs 1.5L - Rs 12L.

04

Approvals and compliance

ASCI-compliant claims and pricing accuracy. We route the script through your compliance reviewer before production starts, not after the edit, because a late legal change is the most expensive kind of change.

Where regulated claims are involved, we keep a claims-substantiation sheet alongside the script so every on-screen statement has a source.

05

Five ways ecommerce and d2c video projects go wrong

Most failed video projects fail for the same handful of reasons. These are the ones we plan against.

• Skipping the recce: Most Mumbai overruns trace back to a location nobody visited before the shoot day.
• Briefing a format instead of an outcome: Asking for a two-minute corporate video is a specification, not a brief. Start from what has to change in the viewer's mind.
• Approving a script by committee: Every extra approver adds a message. Nominate one decision maker and let them arbitrate.
• Shooting without a distribution plan: A film with no media plan and no owner on the marketing side quietly dies on a shared drive.

06

Working with us

We are a Mumbai production company that works to a written scope, a fixed schedule and an agreed deliverable list. Briefs come in from marketing heads, founders, HR leads and agency partners, and all of them get the same first step: a conversation about the outcome.

If a video is not the right answer, we will say so. That has cost us projects and won us clients.