Explainer Video Production in Mumbai

01

What explainer video production actually involves

Sixty to ninety second explainers that make a complex product obvious to a non-technical buyer.

Production is the easy part; agreeing what the film must achieve is the work. For explainer videos, that means deciding early whether the film is doing persuasion work, explanation work or proof work — because those three jobs need different structures, different running times and different crews.

A typical engagement runs 3-4 weeks and is delivered by scriptwriter, illustrator, animator, vo director. The technical package is built around adobe after effects, cinema 4d, figma design system, scaled up or down against the brief rather than the invoice.

02

What you receive

Deliverables are agreed in writing before the shoot, so nothing is negotiated after the fact. The standard package for explainer videos includes:

• Script and storyboard
• Voice over in 2 languages
• Animated master
• Silent captioned version

03

How we run the project

Six stages, each with a named owner and a dated checkpoint.

• Discovery: A 90-minute session with the people who own the outcome. We leave with the audience, the proposition and the single action the film has to drive.
• Strategy and script: A written treatment and shooting script, reviewed against the brief. Two revision rounds are built into the schedule so feedback does not delay production.
• Pre-production: Recce, permissions, casting, art direction and a call sheet issued 72 hours ahead. Everything that can be decided before the shoot day is decided before the shoot day.
• Production: A crew sized to the brief. We shoot to the edit, capture protection coverage, and review selects with you at wrap.
• Post production: Offline cut, client review, online conform, colour grade, sound mix and graphics. You see the film at rough cut, fine cut and final.
• Delivery and measurement: Platform-specific masters, captions, thumbnails and an asset index. We review performance after 30 days and feed it into the next brief.

04

Investment and what moves the number

Explainer Video Production projects typically sit between Rs 1.2L - Rs 6L. The variables that move that figure are crew size, number of shoot days, cast and location fees, and the depth of post production.

We quote in three tiers against the same script so you can see exactly what an extra day or an extra grade session buys. What we do not do is win the brief on price and rebuild the margin through change requests.

• Included as standard: delivery specs matched to each platform, not one master for everything.
• Included as standard: a named producer who answers the phone on shoot day.
• Included as standard: a locked shooting script before any kit is booked.
• Included as standard: day-rate transparency with no post-shoot surprises.

05

Where we shoot explainer videos in Mumbai

Mumbai is not one production market — it is a dozen of them, each with its own access rules and traffic behaviour. We work across all of them.

• Magathane (Western Suburbs): Neighbourhood retail, clinics, schools and family-run businesses. Anchored around Magathane Metro. The mix leans towards documentary-style films, culture content and CSR stories.
• IC Colony (Western Suburbs): Neighbourhood retail, clinics, schools and family-run businesses. Anchored around IC Colony church. Work here is usually process films, safety content and trade-show loops.
• Khar East (Western Suburbs): Office towers, business parks and multinational back-offices. Anchored around Khar station east. Requests cluster around leadership interviews, annual films and internal comms.
• Bandra East (Western Suburbs): Office towers, business parks and multinational back-offices. Anchored around Kalanagar. Briefs here skew to founder films, product stories and recruitment content.
• Kalina (Western Suburbs): Education and research campuses with auditoria and controlled interiors. Anchored around Mumbai University Kalina. Most work here is capability films, customer testimonials and launch content.
• Vakola (Western Suburbs): Office towers, business parks and multinational back-offices. Anchored around Vakola bridge. Typical requests are brand films, social cutdowns and event coverage.
• Chakala (Western Suburbs): Office towers, business parks and multinational back-offices. Anchored around Chakala Metro. Demand runs to explainers, training modules and investor-facing films.
• Sahar (Western Suburbs): Office towers, business parks and multinational back-offices. Anchored around T2 terminal. Clients here commission campaign films, retail loops and category videos.

06

Sectors we produce for

Category experience changes the script more than it changes the camera.

• Startups: Pitch films, Product demos, Founder stories.
• Energy and Utilities: Project films, Safety inductions, Community relations.
• Chemicals: Process animation, Plant capability, Safety training.
• Textiles and Apparel: Factory films, Lookbook films, Sustainability stories.
• Jewellery: Macro product films, Campaign films, Craft documentaries.
• Media and Entertainment: Promos and trailers, BTS content, Title packaging.

07

Five ways explainer videos projects go wrong

Most failed video projects fail for the same handful of reasons. These are the ones we plan against.

• Underestimating audio: Viewers forgive soft focus. They abandon a video with bad sound within seconds.
• Skipping the recce: Most Mumbai overruns trace back to a location nobody visited before the shoot day.
• Briefing a format instead of an outcome: Asking for a two-minute corporate video is a specification, not a brief. Start from what has to change in the viewer's mind.
• Approving a script by committee: Every extra approver adds a message. Nominate one decision maker and let them arbitrate.

08

Working with us

We are a Mumbai production company that works to a written scope, a fixed schedule and an agreed deliverable list. Briefs come in from marketing heads, founders, HR leads and agency partners, and all of them get the same first step: a conversation about the outcome.

If a video is not the right answer, we will say so. That has cost us projects and won us clients.