TV Commercial Production in Mumbai

01

What tv commercial production actually involves

Full-service TVC production from storyboard through TAM-compliant broadcast delivery.

Production is the easy part; agreeing what the film must achieve is the work. For TVC production, that means deciding early whether the film is doing persuasion work, explanation work or proof work — because those three jobs need different structures, different running times and different crews.

A typical engagement runs 6-10 weeks and is delivered by ad film director, ep, dop, production designer, stylist, vfx supervisor. The technical package is built around alexa 35, angenieux zooms, technocrane, motion control, scaled up or down against the brief rather than the invoice.

02

What you receive

Deliverables are agreed in writing before the shoot, so nothing is negotiated after the fact. The standard package for TVC production includes:

• 30s and 20s TVC masters
• 10s edits
• Broadcast QC files
• ASCI-checked scripts

03

How we run the project

Six stages, each with a named owner and a dated checkpoint.

• Production: A crew sized to the brief. We shoot to the edit, capture protection coverage, and review selects with you at wrap.
• Post production: Offline cut, client review, online conform, colour grade, sound mix and graphics. You see the film at rough cut, fine cut and final.
• Delivery and measurement: Platform-specific masters, captions, thumbnails and an asset index. We review performance after 30 days and feed it into the next brief.
• Discovery: A 90-minute session with the people who own the outcome. We leave with the audience, the proposition and the single action the film has to drive.
• Strategy and script: A written treatment and shooting script, reviewed against the brief. Two revision rounds are built into the schedule so feedback does not delay production.
• Pre-production: Recce, permissions, casting, art direction and a call sheet issued 72 hours ahead. Everything that can be decided before the shoot day is decided before the shoot day.

04

Investment and what moves the number

TV Commercial Production projects typically sit between Rs 25L - Rs 2Cr. The variables that move that figure are crew size, number of shoot days, cast and location fees, and the depth of post production.

We quote in three tiers against the same script so you can see exactly what an extra day or an extra grade session buys. What we do not do is win the brief on price and rebuild the margin through change requests.

• Included as standard: day-rate transparency with no post-shoot surprises.
• Included as standard: footage backed up in triplicate before the unit leaves site.
• Included as standard: colour and audio finished in a calibrated suite, not on a laptop.
• Included as standard: delivery specs matched to each platform, not one master for everything.

05

Where we shoot TVC production in Mumbai

Mumbai is not one production market — it is a dozen of them, each with its own access rules and traffic behaviour. We work across all of them.

• Seawoods (Navi Mumbai): Corporate offices above a transit-linked mall.
• Sanpada (Navi Mumbai): Trading offices and premium residential towers.
• Kalamboli (Extended MMR): Steel trading and logistics hub.
• Uran (Extended MMR): India's largest container port ecosystem.
• Vasai (Extended MMR): Manufacturing plus heritage and coastal locations.
• Virar (Extended MMR): Emerging residential and light manufacturing.
• Nalasopara (Extended MMR): Dense residential catchment with local retail brands.
• Naigaon (Extended MMR): Warehousing and emerging residential clusters.

06

Sectors we produce for

Category experience changes the script more than it changes the camera.

• Pharmaceutical: MR detailing films, Plant and GMP walkthroughs, Patient education.
• Manufacturing: Plant capability films, Process animation, Safety inductions.
• Information Technology: Platform demos, Client case films, Employer brand.
• Real Estate: Project films, Sample flat walkthroughs, CGI walkthroughs.
• Healthcare: Doctor profiles, Procedure explainers, Patient stories.
• Education: Campus films, Course explainers, Alumni stories.

07

Five ways TVC production projects go wrong

Most failed video projects fail for the same handful of reasons. These are the ones we plan against.

• Shooting without a distribution plan: A film with no media plan and no owner on the marketing side quietly dies on a shared drive.
• Underestimating audio: Viewers forgive soft focus. They abandon a video with bad sound within seconds.
• Skipping the recce: Most Mumbai overruns trace back to a location nobody visited before the shoot day.
• Briefing a format instead of an outcome: Asking for a two-minute corporate video is a specification, not a brief. Start from what has to change in the viewer's mind.

08

Working with us

We are a Mumbai production company that works to a written scope, a fixed schedule and an agreed deliverable list. Briefs come in from marketing heads, founders, HR leads and agency partners, and all of them get the same first step: a conversation about the outcome.

If a video is not the right answer, we will say so. That has cost us projects and won us clients.