How we run a video production project

01

What corporate video production actually involves

Board-ready corporate films that translate strategy, culture and capability into a single watchable narrative.

Every engagement begins with a working session, not a rate card. For corporate films, that means deciding early whether the film is doing persuasion work, explanation work or proof work — because those three jobs need different structures, different running times and different crews.

A typical engagement runs 3-4 weeks from brief to master and is delivered by director, dop, 1st ac, gaffer, sound recordist, production manager. The technical package is built around arri alexa mini lf or sony fx9, cooke primes, aputure led package, scaled up or down against the brief rather than the invoice.

02

What you receive

Deliverables are agreed in writing before the shoot, so nothing is negotiated after the fact. The standard package for corporate films includes:

• 3-5 min hero film
• 60s cutdown
• 15s social teasers
• Subtitled multilingual masters

03

How we run the project

Six stages, each with a named owner and a dated checkpoint.

• Strategy and script: A written treatment and shooting script, reviewed against the brief. Two revision rounds are built into the schedule so feedback does not delay production.
• Pre-production: Recce, permissions, casting, art direction and a call sheet issued 72 hours ahead. Everything that can be decided before the shoot day is decided before the shoot day.
• Production: A crew sized to the brief. We shoot to the edit, capture protection coverage, and review selects with you at wrap.
• Post production: Offline cut, client review, online conform, colour grade, sound mix and graphics. You see the film at rough cut, fine cut and final.
• Delivery and measurement: Platform-specific masters, captions, thumbnails and an asset index. We review performance after 30 days and feed it into the next brief.
• Discovery: A 90-minute session with the people who own the outcome. We leave with the audience, the proposition and the single action the film has to drive.

04

Investment and what moves the number

Corporate Video Production projects typically sit between Rs 3.5L - Rs 18L. The variables that move that figure are crew size, number of shoot days, cast and location fees, and the depth of post production.

We quote in three tiers against the same script so you can see exactly what an extra day or an extra grade session buys. What we do not do is win the brief on price and rebuild the margin through change requests.

• Included as standard: a named producer who answers the phone on shoot day.
• Included as standard: a locked shooting script before any kit is booked.
• Included as standard: day-rate transparency with no post-shoot surprises.
• Included as standard: footage backed up in triplicate before the unit leaves site.

05

Where we shoot corporate films in Mumbai

Mumbai is not one production market — it is a dozen of them, each with its own access rules and traffic behaviour. We work across all of them.

• Mulund West (Eastern Suburbs): Office towers, business parks and multinational back-offices. Anchored around Nirmal Lifestyle. Most work here is capability films, customer testimonials and launch content.
• Majiwada (Thane): Office towers, business parks and multinational back-offices. Anchored around Majiwada junction. Typical requests are brand films, social cutdowns and event coverage.
• Kolshet (Thane): Manufacturing sheds, estates and back-of-house operations that need capability films. Anchored around Kolshet Road. Demand runs to explainers, training modules and investor-facing films.
• Hiranandani Estate Thane (Thane): Planned townships and new nodes with wide roads and modern architecture. Anchored around Hiranandani Meadows. Clients here commission campaign films, retail loops and category videos.
• Vartak Nagar (Thane): Neighbourhood retail, clinics, schools and family-run businesses. Anchored around Vartak Nagar junction. The mix leans towards documentary-style films, culture content and CSR stories.
• Kasarvadavali (Thane): Planned townships and new nodes with wide roads and modern architecture. Anchored around Kasarvadavali Metro. Work here is usually process films, safety content and trade-show loops.
• Manpada (Thane): Planned townships and new nodes with wide roads and modern architecture. Anchored around Manpada junction. Requests cluster around leadership interviews, annual films and internal comms.
• Naupada (Thane): Heritage streetscapes and legacy institutions with strong character on camera. Anchored around Gadkari Rangayatan. Briefs here skew to founder films, product stories and recruitment content.

06

Sectors we produce for

Category experience changes the script more than it changes the camera.

• Logistics: Network films, Warehouse walkthroughs, Driver training.
• Automotive: Launch films, Feature explainers, Dealer training.
• FMCG: TVCs, Digital ad films, Trade films.
• Startups: Pitch films, Product demos, Founder stories.
• Energy and Utilities: Project films, Safety inductions, Community relations.
• Chemicals: Process animation, Plant capability, Safety training.

07

Five ways corporate films projects go wrong

Most failed video projects fail for the same handful of reasons. These are the ones we plan against.

• Skipping the recce: Most Mumbai overruns trace back to a location nobody visited before the shoot day.
• Briefing a format instead of an outcome: Asking for a two-minute corporate video is a specification, not a brief. Start from what has to change in the viewer's mind.
• Approving a script by committee: Every extra approver adds a message. Nominate one decision maker and let them arbitrate.
• Shooting without a distribution plan: A film with no media plan and no owner on the marketing side quietly dies on a shared drive.

08

Working with us

We are a Mumbai production company that works to a written scope, a fixed schedule and an agreed deliverable list. Briefs come in from marketing heads, founders, HR leads and agency partners, and all of them get the same first step: a conversation about the outcome.

If a video is not the right answer, we will say so. That has cost us projects and won us clients.