Government and PSU Video Production in Mumbai

01

Government and PSU context

Public sector bodies and PSUs reporting to citizens and ministries.

For government and psu teams, video sits inside an approval chain, not outside it. Departmental approval chains and tender compliance. We build that into the schedule rather than discovering it at the sign-off stage.

• Scheme explainers — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.
• Annual review films — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.
• Field documentaries — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.
• Training modules — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.

02

What good looks like in this sector

Regional-language versions determine actual reach for public schemes.

We plan the work backwards from the decision you need the viewer to make. In government and psu, the most common failure is a film that is technically excellent and commercially silent — beautiful footage that never states the proposition. We test the script against the buying decision before the camera is booked.

03

Formats that work for government and psu

Sector fit matters more than production value. These are the formats that consistently earn their budget here.

• Factory Video Production — Capability proof for buyers who cannot visit. 3-6 weeks, Rs 2.5L - Rs 18L.
• Event Video Production — Content live while the audience is still in the room. Same day to 10 working days, Rs 1.2L - Rs 15L.
• Conference Video Production — A year of on-demand content from a two-day event. 1-3 weeks, Rs 1.5L - Rs 12L.
• Live Streaming Services — A stream that does not drop during the CEO keynote. Live plus 5 days, Rs 1.1L - Rs 10L.
• Webinar Production — Pipeline content, not a recorded meeting. 2-3 weeks lead, Rs 65K - Rs 5L.
• Podcast Video Production — A repeatable content engine, not one-off shoots. Weekly cadence, Rs 55K - Rs 4L per episode.
• YouTube Video Production — Watch time that compounds into search visibility. 2-4 weeks per batch, Rs 75K - Rs 6L.
• Instagram Reels Production — A month of feed inventory from one day. 10 working days per batch, Rs 60K - Rs 4.5L.

04

Approvals and compliance

Departmental approval chains and tender compliance. We route the script through your compliance reviewer before production starts, not after the edit, because a late legal change is the most expensive kind of change.

Where regulated claims are involved, we keep a claims-substantiation sheet alongside the script so every on-screen statement has a source.

05

Five ways government and psu video projects go wrong

Most failed video projects fail for the same handful of reasons. These are the ones we plan against.

• Shooting without a distribution plan: A film with no media plan and no owner on the marketing side quietly dies on a shared drive.
• Underestimating audio: Viewers forgive soft focus. They abandon a video with bad sound within seconds.
• Skipping the recce: Most Mumbai overruns trace back to a location nobody visited before the shoot day.
• Briefing a format instead of an outcome: Asking for a two-minute corporate video is a specification, not a brief. Start from what has to change in the viewer's mind.

06

Working with us

We are a Mumbai production company that works to a written scope, a fixed schedule and an agreed deliverable list. Briefs come in from marketing heads, founders, HR leads and agency partners, and all of them get the same first step: a conversation about the outcome.

If a video is not the right answer, we will say so. That has cost us projects and won us clients.