Colour Grading Services for Government and PSU

01

Government and PSU context

Public sector bodies and PSUs reporting to citizens and ministries.

For government and psu teams, colour grading sits inside an approval chain, not outside it. Departmental approval chains and tender compliance. We build that into the schedule rather than discovering it at the sign-off stage.

• Scheme explainers — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.
• Annual review films — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.
• Field documentaries — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.
• Training modules — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.

02

What good looks like in this sector

Regional-language versions determine actual reach for public schemes.

Every engagement begins with a working session, not a rate card. In government and psu, the most common failure is a film that is technically excellent and commercially silent — beautiful footage that never states the proposition. We test the script against the buying decision before the camera is booked.

03

What colour grading services actually involves

Reference-monitor grading in a calibrated suite with client attendance welcome.

Every engagement begins with a working session, not a rate card. For colour grading, that means deciding early whether the film is doing persuasion work, explanation work or proof work — because those three jobs need different structures, different running times and different crews.

A typical engagement runs 3-7 working days and is delivered by senior colourist, dit. There is no shoot day and no location to permit — the work is built in our studio from resolve studio, sony bvm reference monitor, calibrated theatre, which is why the schedule is driven by approvals rather than by weather, traffic or access.

04

What you receive

Deliverables are agreed in writing before production starts, so nothing is negotiated after the fact. The standard package for colour grading includes:

• Graded master
• HDR and SDR trims
• Show LUT
• Grade notes

05

How we run the project

Six stages, each with a named owner and a dated checkpoint.

• Animation and assembly: Blocking pass, then full animation against the approved scratch voice track. You review at blocking and at first full pass, before render.
• Finishing: Render, colour, sound design, mix and graphics conform in a calibrated suite. Two structured revision rounds sit inside the schedule.
• Delivery and measurement: Platform-specific masters, captions, thumbnails, source project files on request, and an asset index. We review performance after 30 days.
• Discovery: A 90-minute session with the people who own the outcome. We leave with the audience, the proposition and the single action the work has to drive.
• Script and storyboard: A written script, then a storyboard or styleframe set that shows exactly how the finished piece will look before a single frame is built.
• Design and asset build: Style is locked on approved styleframes. Characters, product models, UI and typography are built to that lock so nothing is reinterpreted mid-project.

06

Investment and what moves the number

Colour Grading Services projects typically sit between Rs 30K - Rs 3L. The variables that move that figure are finished runtime, the number of unique scenes or assets built from scratch, the complexity of the style, and how many revision rounds you need beyond the two included.

We quote in three tiers against the same script so you can see exactly what an extra day or an extra grade session buys. What we do not do is win the brief on price and rebuild the margin through change requests.

• Included as standard: a named producer who answers the phone, not a ticket queue.
• Included as standard: a storyboard approved before production time is spent.
• Included as standard: two structured revision rounds priced into the quote.
• Included as standard: project files and source assets handed over on request.

07

Government and PSU teams we produce for across Mumbai

Colour grading is built in our studio, so there is no site access to arrange. These are the pockets of the MMR the briefs come from.

• Cuffe Parade (South Mumbai) — Trade bodies, consulates and premium residences.
• Churchgate (South Mumbai) — Legal, education and heritage corporate Mumbai.
• Marine Lines (South Mumbai) — Healthcare, sports venues and iconic coastline.
• Grant Road (South Mumbai) — Diamond trade, heritage retail and family businesses.
• Tardeo (South Mumbai) — Premium residential towers and corporate suites.

08

Five ways government and psu colour grading projects go wrong

Most failed video projects fail for the same handful of reasons. These are the ones we plan against.

• Supplying assets late: Brand kits, product CAD and legal copy arriving mid-build is the single most common cause of a slipped delivery date.
• Approving a script without a storyboard: Words read differently from frames. Sign off the boards and the revisions collapse from ten rounds to two.
• Changing the style after animation starts: A restyle at the animation stage is a rebuild, not an edit. Style locks at styleframe approval for exactly this reason.
• Writing to a runtime instead of a message: Ninety seconds is a constraint, not a brief. Decide what has to land, then cut to fit.

09

Working with us

We are a Mumbai production company that works to a written scope, a fixed schedule and an agreed deliverable list. Briefs come in from marketing heads, founders, HR leads and agency partners, and all of them get the same first step: a conversation about the outcome.

If a video is not the right answer, we will say so. That has cost us projects and won us clients.