VFX Services for FMCG

01

FMCG context

Fast-moving consumer goods brands operating at national media scale.

For fmcg teams, VFX sits inside an approval chain, not outside it. FSSAI and ASCI compliance on every claim. We build that into the schedule rather than discovering it at the sign-off stage.

• TVCs — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.
• Digital ad films — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.
• Trade films — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.
• Recipe and usage content — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.

02

What good looks like in this sector

Trade films move distributor behaviour as much as consumer ads move sales.

We would rather cut a scene in the script than discover the problem in the grade. In fmcg, the most common failure is a film that is technically excellent and commercially silent — beautiful footage that never states the proposition. We test the script against the buying decision before the camera is booked.

03

What vfx services actually involves

Invisible cleanup through to full CG set extension, planned at the storyboard stage.

We would rather cut a scene in the script than discover the problem in the grade. For VFX, that means deciding early whether the film is doing persuasion work, explanation work or proof work — because those three jobs need different structures, different running times and different crews.

A typical engagement runs 3-8 weeks and is delivered by vfx supervisor, compositor, roto artist, fx td. There is no shoot day and no location to permit — the work is built in our studio from nuke, houdini, on-set hdri capture, which is why the schedule is driven by approvals rather than by weather, traffic or access.

04

What you receive

Deliverables are agreed in writing before production starts, so nothing is negotiated after the fact. The standard package for VFX includes:

• VFX breakdown
• Comped shots
• Cleanup passes
• Element library

05

How we run the project

Six stages, each with a named owner and a dated checkpoint.

• Script and storyboard: A written script, then a storyboard or styleframe set that shows exactly how the finished piece will look before a single frame is built.
• Design and asset build: Style is locked on approved styleframes. Characters, product models, UI and typography are built to that lock so nothing is reinterpreted mid-project.
• Animation and assembly: Blocking pass, then full animation against the approved scratch voice track. You review at blocking and at first full pass, before render.
• Finishing: Render, colour, sound design, mix and graphics conform in a calibrated suite. Two structured revision rounds sit inside the schedule.
• Delivery and measurement: Platform-specific masters, captions, thumbnails, source project files on request, and an asset index. We review performance after 30 days.
• Discovery: A 90-minute session with the people who own the outcome. We leave with the audience, the proposition and the single action the work has to drive.

06

Investment and what moves the number

VFX Services projects typically sit between Rs 1L - Rs 40L. The variables that move that figure are finished runtime, the number of unique scenes or assets built from scratch, the complexity of the style, and how many revision rounds you need beyond the two included.

We quote in three tiers against the same script so you can see exactly what an extra day or an extra grade session buys. What we do not do is win the brief on price and rebuild the margin through change requests.

• Included as standard: two structured revision rounds priced into the quote.
• Included as standard: project files and source assets handed over on request.
• Included as standard: colour and audio finished in a calibrated suite, not on a laptop.
• Included as standard: delivery specs matched to each platform, not one master for everything.

07

FMCG teams we produce for across Mumbai

VFX is built in our studio, so there is no site access to arrange. These are the pockets of the MMR the briefs come from.

• Trombay (Eastern Suburbs) — High-security industrial and research installations. Anchored around Trombay hills. Clients here commission campaign films, retail loops and category videos.
• Mahul (Eastern Suburbs) — High-security industrial and research installations. Anchored around Mahul refinery belt. The mix leans towards documentary-style films, culture content and CSR stories.
• Chunabhatti (Eastern Suburbs) — Neighbourhood retail, clinics, schools and family-run businesses. Anchored around Chunabhatti station. Work here is usually process films, safety content and trade-show loops.
• Kurla West (Eastern Suburbs) — Office towers, business parks and multinational back-offices. Anchored around Phoenix Marketcity. Requests cluster around leadership interviews, annual films and internal comms.
• Bhandup West (Eastern Suburbs) — Manufacturing sheds, estates and back-of-house operations that need capability films. Anchored around Dreams Mall. Briefs here skew to founder films, product stories and recruitment content.

08

Five ways fmcg VFX projects go wrong

Most failed video projects fail for the same handful of reasons. These are the ones we plan against.

• Changing the style after animation starts: A restyle at the animation stage is a rebuild, not an edit. Style locks at styleframe approval for exactly this reason.
• Writing to a runtime instead of a message: Ninety seconds is a constraint, not a brief. Decide what has to land, then cut to fit.
• Treating voice over as an afterthought: The scratch track drives the timing of every cut. Cast the voice before animation, not after.
• Supplying assets late: Brand kits, product CAD and legal copy arriving mid-build is the single most common cause of a slipped delivery date.

09

Working with us

We are a Mumbai production company that works to a written scope, a fixed schedule and an agreed deliverable list. Briefs come in from marketing heads, founders, HR leads and agency partners, and all of them get the same first step: a conversation about the outcome.

If a video is not the right answer, we will say so. That has cost us projects and won us clients.