Podcast Video Production for Automotive

01

Automotive context

OEMs, dealerships and component makers across the value chain.

For automotive teams, video podcasts sits inside an approval chain, not outside it. Safety claim substantiation and homologation accuracy. We build that into the schedule rather than discovering it at the sign-off stage.

• Launch films — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.
• Feature explainers — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.
• Dealer training — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.
• Plant films — briefed, scripted and delivered as a distinct asset rather than a cutdown afterthought.

02

What good looks like in this sector

Feature videos reduce showroom explanation time per walk-in.

We would rather cut a scene in the script than discover the problem in the grade. In automotive, the most common failure is a film that is technically excellent and commercially silent — beautiful footage that never states the proposition. We test the script against the buying decision before the camera is booked.

03

What podcast video production actually involves

Multi-camera video podcasts with an episode engine that keeps the calendar full.

We would rather cut a scene in the script than discover the problem in the grade. For video podcasts, that means deciding early whether the film is doing persuasion work, explanation work or proof work — because those three jobs need different structures, different running times and different crews.

A typical engagement runs weekly cadence and is delivered by producer, 3-cam operator, sound engineer, clip editor. The technical package is built around 3x fx30, shure sm7b, rodecaster pro ii, acoustic studio, scaled up or down against the brief rather than the invoice.

04

What you receive

Deliverables are agreed in writing before the shoot, so nothing is negotiated after the fact. The standard package for video podcasts includes:

• Full episode master
• 8-12 vertical clips
• Audiogram set
• Show artwork

05

How we run the project

Six stages, each with a named owner and a dated checkpoint.

• Pre-production: Recce, permissions, casting, art direction and a call sheet issued 72 hours ahead. Everything that can be decided before the shoot day is decided before the shoot day.
• Production: A crew sized to the brief. We shoot to the edit, capture protection coverage, and review selects with you at wrap.
• Post production: Offline cut, client review, online conform, colour grade, sound mix and graphics. You see the film at rough cut, fine cut and final.
• Delivery and measurement: Platform-specific masters, captions, thumbnails and an asset index. We review performance after 30 days and feed it into the next brief.
• Discovery: A 90-minute session with the people who own the outcome. We leave with the audience, the proposition and the single action the film has to drive.
• Strategy and script: A written treatment and shooting script, reviewed against the brief. Two revision rounds are built into the schedule so feedback does not delay production.

06

Investment and what moves the number

Podcast Video Production projects typically sit between Rs 55K - Rs 4L per episode. The variables that move that figure are crew size, number of shoot days, cast and location fees, and the depth of post production.

We quote in three tiers against the same script so you can see exactly what an extra day or an extra grade session buys. What we do not do is win the brief on price and rebuild the margin through change requests.

• Included as standard: delivery specs matched to each platform, not one master for everything.
• Included as standard: a named producer who answers the phone on shoot day.
• Included as standard: a locked shooting script before any kit is booked.
• Included as standard: day-rate transparency with no post-shoot surprises.

07

Where we film automotive projects in Mumbai

Sector sites cluster in specific pockets of the MMR, each with its own access process.

• Andheri West (Western Suburbs) — The production capital of India, with studios, agencies and talent on the same street. Veera Desai and Aram Nagar shoots need a housing society NOC.
• Bandra Kurla Complex (Central Mumbai) — India's financial and multinational headquarters district. MMRDA permission is mandatory for any exterior BKC filming.
• Bandra West (Western Suburbs) — Consumer brands, D2C founders and talent-heavy productions. Promenade filming needs BMC H-West ward clearance.
• Lower Parel (Central Mumbai) — Mill-land towers housing media, BFSI and consulting firms. Kamala Mills compound charges a per-day filming fee.
• Worli (Central Mumbai) — Corporate HQs with the city's most recognisable coastal backdrop. Sea Face filming requires traffic police intimation.

08

Five ways automotive video podcasts projects go wrong

Most failed video projects fail for the same handful of reasons. These are the ones we plan against.

• Skipping the recce: Most Mumbai overruns trace back to a location nobody visited before the shoot day.
• Briefing a format instead of an outcome: Asking for a two-minute corporate video is a specification, not a brief. Start from what has to change in the viewer's mind.
• Approving a script by committee: Every extra approver adds a message. Nominate one decision maker and let them arbitrate.
• Shooting without a distribution plan: A film with no media plan and no owner on the marketing side quietly dies on a shared drive.

09

Working with us

We are a Mumbai production company that works to a written scope, a fixed schedule and an agreed deliverable list. Briefs come in from marketing heads, founders, HR leads and agency partners, and all of them get the same first step: a conversation about the outcome.

If a video is not the right answer, we will say so. That has cost us projects and won us clients.